ABoriginArt Inc. - A Virtual Gallery
ABoriginArt Galleries launched it's business on the web just 3 years ago
 Business continues to be brisk. The combined talents of Simon's expertise at sales
and marketing combined with Peter flair with computers and photography has led to a
successful blend of quality and service unsurpassed in the On Line Inuit Art gallery
ABoriginArt Galleries display over 1000 works of art by over 400 Canadian Inuit and
First Nation artists. "Sculpture, Original Paintings and Limited Edition Prints by
Canada's best known and young talented artists are all available thru our web site "
says Simon. "And at unbelievable prices" adds Peter. Simon adds "Without
the overhead costs associated with a large architecturally designed retail space we can
offer individual and corporate collectors the same quality art at much lower prices
usually 35-40% less."
With the flexibility that e-commerce offers they are both able to travel extensively,
do the research for new supplies themselves and completely satisfy customers requests.
"A web base virtual gallery is open 24 hours a day every day. Visitors from around
the world can browse at their convenience" says Peter.
Based in Toronto, this newly created company is improving every day. Their web site, http://www.inuit.net/, is now available in English,
French and German. Orders are received over a secure order form that encrypts the credit
card data. Once an order is received the client gets an immediate welcome telephone call.
"The web doesn't have to be impersonal" says Simon "we have very close
relationships with many of our clients - from Australia, the USA and Europe the
personal touch is a positive client building approach that has been successful for
businesses since time began. The web shouldn't change that."
Future success, explains Hickman, lies in aggressive marketing to corporations,
establishing themselves on the various search engines found on the Internet, and of
course, through word of mouth. ABoriginArt also engages in advertising on auction sites
such as eBay where links to their own site are visible. What's more, coincidentally, the
company initials AB are at the top of the alphabet, thus their site is often the first to
pop up within the search engines.
More foreign links are needed and sourcing locations and connection can be a full time
job. "The web is our retail gallery and we treat it like a regular gallery treats
we manage it daily we add new pieces and it up so it's always
fresh for repeat clients and prospects" says Griffiths "that's the secret to
managing the web".
Hickman and Griffiths claim that they are generating as many sales months on the
Internet as retail galleries that have been in business for a decade. "The potential
opportunity to reach out to clients across the world at a low cost, while increasing our
potential market initially attracted us to e-commerce" says Griffiths. "I
believe that people are becoming more comfortable with making purchases on-line, as our
average sale is well over $600."
Cyber space is where it's happening for ABoriginArt.
For further information, please contact:
Tel: (604) 913-2428 or (888)228-8210 [now in Vancouver]
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